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The
Appalachian
Graphic Design
July 2005
Graphic designers are responsible for creating visually-appealing page designs, infographics and advertisements. The Appalachian has its own graphic identity and style guidelines, which are outlined below.
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| The Appalachian Graphic Text Style [top] |
For a PDF outlining The Appalachian's graphic identity, click here.
Headlines |
Type |
Description |
Paragraph Style Name |
| Lead Headline |
Impact, 36+ pt |
Headline--Lead |
| Headlines |
Palatino Bold, 36+pt |
Headline--News |
| Kickers |
Helvetica Bold, 12 pt, centered, all caps, 60% screen |
Kickers |
| News Briefs |
Helvetica Bold, 12 pt |
Headlines--Briefs |
| Letters |
Helvetica Medium, 16 pt |
Headlines--Letters |
| Jumps |
Georgia Regular, 18 pt |
Jump Head |
| Gimmick |
Helvetica Bold, 18 pt |
Gimmick Head |
| Subhead |
Palatino, 18 pt |
Subhead |
| ENT Date |
New York, 18 pt |
ENT Date |
Graphic Text |
Type |
Description |
Paragraph Style Name |
| Folio Title |
Helvetica Bold, 18 pt, all caps, 50% screen |
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| Folio Date |
Helvetica Medium, 10 pt |
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| Folio Page |
Helvetica Bold, 14 pt |
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| Pull Quote |
Helvetica Bold, 12 pt, all caps |
Pull Quote |
| Pull Quote Attribution |
Helvetica Medium, 10 pt |
Pull Quote Attribution |
| Pull Quotations |
Times, 56 pt, 25% screen |
Pull Quotations |
| Photo Credit |
Helvetica Medium, 8 pt |
Photo Credit |
| Caption |
Helvetica Bold, 9 pt |
Caption |
| Jump To |
Helvetica Medium, 9 pt |
Continued To Jump |
| Jump From |
New Century Schoolbook, 12 pt |
Continued From Jump |
| Teasers |
Helvetica Bold, 11 pt, reversed |
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| Section Subheads |
Helvetica Bold, 14 pt |
Section Subheads |
| Flag |
Adobe Garamond Pro |
Flag/Banner |
| Teaser Text |
Georgia Regular, 12 pt |
Teaser Text |
| Teaser Page |
Georgia Italic, 10 pt |
Teaser Page # |
| Column Contact |
Times Italic, 11 pt |
Commentary Contact |
| The Appalachian Graphic Element Style [top] |
Graphic Elements |
Type |
Description |
| Folio |
4 pt thick-thin stroke |
| Pull Quotes |
top stroke 2 pt, bottom stroke 1 pt |
| Keylines |
0.5 pt stroke |
| Mugshots |
1" x 1.5" with 0.5 stroke; name goes below justified to closest gutter in caption style |
| Rules |
0.5 pt stroke |
| Stand-Alone Boxes |
0.5 pt stroke kept within column guidelines (not in gutter) |
| Commentary Mugshots |
top stroke 2 pt, side strokes 1 pt, Helvetica Bold 11 pt for first name, 12 pt caps for last |
Headlines Guidelines
Wiring a Better Headline
Headline Writing Tips
More Headline Wisdom
Top 10 Guide to Headline Writing
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