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| ADVERTISE
WITH US! |
| The
Appalachian
ASU Box 9025
STE 217, Plemmons Student Union
Boone, NC 28608
http://theapp.appstate.edu
theapp@appstate.edu
828.262-6149 (editor)
262.3104 (news)
262.6256 (production)
262.2157 (business office)
262.6252 (advisor)
262-6256 (fax)
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printable version
The
Appalachian (bi-weekly newspaper)
2005-06 Publication Dates |
| Fall
2005
August
• 25 • 30
September
• 8 • 13 • 15 • 20 • 22 • 27 • 29
October
• 4 • 6 • 18 • 20 • 25 • 27
November
• 1 • 3 • 8 • 10 • 15 • 17
December
• 1 • 6 |
Spring
2006
January
• 12 • 19 • 24 • 26 • 31
February
• 2 • 7 • 9 • 14 • 16 • 21 • 23 • 28
March
• 2 • 7 • 9 • 23 • 28 • 30
April
• 4 • 6 • 11 • 13 • 25 |
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| Display
Rates |
Local
Open Rate:
Campus
Rate:
Per
Column Inch:
- 1 column:
2 inches
- 2 columns:
4.25 inches
- 3 columns:
6.438 inches
- 4 columns:
8.688 inches
- 5 columns:
10.875 inches
- 6 columns:
13 inches
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| Sample
Ad Sizes & Rates |
- Full page
$598.50 (6 col. x 21)
- Half page
$299.25 (6 col. x 10.5)
- Quarter page
$149.63 (3 col. x 10.5)
- Eighth page
$74.82 (3 col. x 5.25)
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| Classifieds |
- Local Rate:
$4.75 for 20 words
- (10¢
for each additional word)
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| Pre-printed
Insertions |
- Rate: $65.00
per 1,000
- ($455.00
for full run of 7,000)
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| Discounts
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10%
discount for payment in advance
• 15% discount for publishing 5-10 ads
• 20% discount for publishing 10-15 ads
• 25% discount for publishing 15 or more ads
• $85 additional charge per color advertisement. Color ads
are only placed on the back page and must be in one full week
in advance.
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| Deadlines |
TUESDAY
ISSUES
deadline: noon on Thursday
THURSDAY ISSUES
deadline: noon on Monday
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The
College Market
The Appalachian
gives you a dynamic vehicle by which to reach a vibrant market. The
Appalachian is undoubtedly the most effective medium by which to reach
the Appalachian State University community.
When you advertise
in The Appalachian, your message is distributed to students, faculty,
staff and alumni of Appalachian State University. Every Tuesday and
Thursday 7,000 papers are printed and made available on campus and in
the community.
Helping fuel the
growth of the local economy, Appalachian State University community
spent $129 million with local businesses and donated $6.1 million to
charities. ASU Students alone spend $60.9 million a year with local
businesses. Shouldn’t your business take advantage of this rich
specialized market.
F.A.Q.
Q: Can you
create an ad for us or do we need to make it ourselves?
A: We can design an advertisement for you at no charge. However, we
prefer "camera-ready" advertisements in digital format. Please
make sure all files submitted are the correct
dimensions for our paper.
Q: What
file formats do you accept?
A: Photoshop, EPS, TIFF, PDF, PageMaker, QuarkXPress, Illustrator 10,
InDesignCS
Q: What
is your preferred file format?
A: TIFF, EPS, or PDF
Q: How big
is a column inch?
A: 1 inch tall, 2 inches wide. Please see exact sizes for your print
advertisement in this brochure.
Q: How much
are inserts?
A: $65.00 for 1,000 inserts.
Q: Can I
have my ad placed on a specific page?
A: NO – we do not guarantee ad placement. A request can be made
but it is not part of the contract.
Proofing Ads
Sales representatives
will proof their clients’ ads the day before the paper is printed.
One week notice must be given if the advertiser would like to proof
his or her own ad.
Accounts are billed
monthly upon receipt of invoice. Account balances are due within 30
days. Accounts more than 30 days past due will lose credit and advertising
privileges.
Under no circumstances
are sales representatives authorized to grant discounts due to problems
with an ad. All discounts must be approved by the Director of Student
Publications.
The Appalachian
reserves the right to edit or reject any copy which does not comply
with its policies and standards.
Establishing
Credit
Unless an advertiser
has approved credit with The Appalachian, all advertising must be pre-paid.
The Director of Student Publications is solely responsible for approving
credit, and no new accounts will be billed for advertising until so
approved. Sales representatives can provide a credit application which
must be completed and processed before credit billing will occur.
In order to be
considered for credit, you must be in business for at least one year
in the Boone community. The advertiser must furnish appropriate credit
references so they can be contacted and verified. This process generally
takes at least two weeks. The Appalachian reserves the right to cancel
credit privileges at anytime for non-payment of account.
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